As the title says, first impressions matter.

Unfair as it might be, we make our first impression in a matter of moments and others aren’t making those judgments based on our education or dazzling good looks.

Your first impression of someone may be hasty and incorrect, but it can develop the way we feel about someone for years to come. Often it is very hard to wipe away the first thoughts and feeling we developed in those very first moments of meeting someone.

This is true not only of the people you meet, but also brands and their products. It’s important for businesses to consider the first impression they make and leverage it to make the best impression possible.

The first impression you make on potential customers or clients is largely what influences them to eventually buy from you, no matter how solid your unique value proposition or your products and services may be. From the very beginning, you need to make an impression that represents you and your product or service and continue to develop this impression through your relationship with the client or customer.


Your prospects need to know, like and trust you. If you understand the 3 keys characteristics that we teach you in this course and put them into practice, you can make the type of first impression that leads to lasting, mutually beneficial relationships.

Course Curriculum

Module One – Introduction

Module Two –  Know and be Known

  • Your key characteristic 1
  • You will identify 1 professional strength and personal story that is relevant to your market

Module Three – How to Make People like You

  • Your key characteristic 2
  • Work out what makes you likeable

Module Four –  Gaining Trust

  • Your key characteristic 3
  • Identify the qualities that make someone appear untrustworthy and eliminate them

Module Five – Conclusion: Next Steps

  • Create an action plan and put it into practice

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  • £247.00
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