Who is behind The Business Institute

My name is Colin Cooper

I Am Your Wealth Strategist

This Is My Story
My name is Colin Cooper and I have personally been working with small and medium businesses since 2001. Over this time I have become increasingly frustrated with the simple mistakes that business owners make because of the lack of knowledge and support.

Well, the truth is, I’m not the norm. Usually, whatever direction others and the markets are going I’m one of the very few and very successful people who is going the other way. When someone is saying it’s impossible – I’m the guy looking for the solution to make it happen.

So what’s different about me, my philosophy and systems – I believe in everything!! As each of my clients varies so does what I build to achieve the results my clients are expecting when they decide to work with me.

I am the visionary force behind 1000’s of successful Australian and international businesses who have gone from startups to major success with proven battle tested strategies.

As a recognised business leader in the business development and success industry since 2001, I have dedicated my professional life to learning and being directly mentored by people like Darren Hardy, John C Maxwell, Jim Rohn, Jeff Walker to name a few.

Quick Business Scope

Start-up Franchises

I specialise in developing businesses to franchise locally and abroad, creating multi-national success stories.

Small & Medium Businesses

I am known for turning businesses around using proven strategies that assure success. I make sure no detail is left out from the onset to implementation, to follow up consultancy. Business owners are sometimes even unaware that this type of assistance is available to them.

International Ventures

My experience includes conducting business in over 23 countries.

Multi-Industrial Companies

I have helped develop successful businesses for clients in over 100 industries, from construction, to entertainment, from food service to productivity tools.

My name is Steve Plummer

I Am Your Ideas Generator, Copywriter, Sales Language Expert, Marketing Strategist, Speaker, Copywriting Coach

This Is My Story
Steve is a master in the art of sales language and has consulted to and written promotions for just about every type of business from start-ups to major national speaker tours for the likes of world-leading eBay educators Matt and Amanda Clarkson , Australia’s “Millionaire Maker” Mal Emery and Harry S Dent.

His client list is long and even stretches into the corporate world where an ASX listed top 200 company retains his services.

He has written copy that has produced sales in the 10’s of millions of dollars.

Some recent examples include:

A promotion for a Perth-based real estate company which sold $5 million + worth of properties via a webinar

The first sale for a Coffs Harbour start-up company in the ultra-competitive renewable energy space which landed them a $150,000 deal

Copy to fill a webinar for an international speaker which totalled 5,000+ registrants, believed to be a record in this space

Tripled the number of leads for a Gold Coast decking company thanks to a re-crafted sales message and follow up funnel

A sales letter for a state-based RSPCA (animal welfare organization) which raised over $125,000 in just two weeks to a list considered “tapped out”

A former high school vice-principal, Steve is widely regarded as a gifted and intuitive teacher who loves nothing more than mentoring others – from the stage, in small groups, or live online – to bring out their brilliance and genius. He regularly runs training courses teaching the art of copywriting.

My name is Shari Brewer

I Am Your Copywriter

This Is My Story
Shari Brewer, our third founding member, brings a feminine perspective and balances The Business Institute Team.

With over 30 years’ experience in Education, she understands learning and learners so ensures our curriculum is fluff-free and full of actionable information you can move forward with.

She knows business too! A trained and skilled copywriter, she’s built digital businesses for the past 12 years and in 2016 added a bricks and mortar shop to her business portfolio. Shari’s strengths are – knowing the market, idea generation, big picture solutions and copy that connects. Her weaknesses are chocolate and cute puppies. Along with Colin and Steve, she’s excited to be on The Business Institute journey.

My name is Trish Glover

I AM YOUR SYSTEMS DOCTOR

This Is My Story
“The Systems Doctor” for Streamlined Processes that Boost Profitability

Business owners who feel stuck in second gear due to inefficient online and offline internal processes turn to Trish Glover, widely acknowledged as “The Systems Doctor”.

For 35+ years Trish has been helping businesses of all shapes and sizes to run leaner, more efficient operations that boost profitability.

Trish works with you in three phases:
Analysis and diagnosis of your current systems
Refining of existing and/or creation of new streamlined systems
Training of staff in use of new processes to ensure motivation and “buy in”

If you love what you do but find you get bogged down with administration and planning, then Trish is your solution to free up your time, so you can impact more people.

Business can be confusing

We take the guesswork out for less than the cost of a cup coffee a day